in point of fact.

In some cases, the reason that we keep on gravitating on to the same stuff is simply sheer habit rather than a desperate want for it.

Habit: 1) A recurrent, often unconscious pattern of behavior that is acquired through frequent repetition.

2)An established disposition of the mind, or character.

Habit.

Like this space I'm typing in, melancholy, Facebook (now everyone can relate)

or a Certain Someone,

for example.